NEON EQUI­TY advi­ses Elaris on IPO plans and takes a sta­ke in the com­pa­ny

Frank­furt am Main, May 17, 2023 - NEON EQUI­TY AG (NEON EQUI­TY ISIN: DE000A3DW408), a foun­der-led inves­tor and growth enabler, is pro­vi­ding com­pre­hen­si­ve advice to ano­ther growth com­pa­ny, Elaris, on its plans to go public. In addi­ti­on, it is plan­ned that NEON EQUI­TY will take a sin­gle-digit per­cen­ta­ge sta­ke in Elaris. Elaris is sche­du­led to go public in the fourth quar­ter of 2023. 

Elaris is a high-growth pro­vi­der in the field of elec­tro­mo­bi­li­ty. The core busi­ness of Elaris is the dis­tri­bu­ti­on and mar­ke­ting of tech­no­lo­gi­cal­ly advan­ced elec­tric cars in Ger­man-spea­king count­ries. To this end, Elaris has been working suc­cessful­ly for years with lea­ding Chi­ne­se manu­fac­tu­r­ers and alre­a­dy sells seve­ral e-car models under the Elaris brand in Ger­ma­ny. The com­pa­ny ope­ra­tes its own rese­arch and deve­lo­p­ment cen­ter for e-cars and their soft­ware. In addi­ti­on, Elaris posi­ti­ons its­elf as a deve­lo­p­ment and solu­ti­on pro­vi­der for part­ners in the elec­tric vehic­le sec­tor. 

Via a spe­cial digi­tal sales model, Elaris vehic­les are sold through dea­lers, tips­ters and agen­ci­es in Euro­pe. In addi­ti­on, Elaris coope­ra­tes with the com­pa­ny Auto­hel­den in the area of sales, with Euro­mas­ter for Euro­pean ser­vice and also has an exten­si­ve part­ner net­work of insu­rance com­pa­nies, auto­mo­bi­le clubs and other part­ners. 

In addi­ti­on to high-per­for­mance e-vehic­les, Elaris also offers a wide ran­ge of ser­vices tog­e­ther with its part­ners. The­se include finan­cing, lea­sing, the deli­very of vehic­les, as well as fleet sup­port and elec­tri­fi­ca­ti­on of loca­ti­ons, inclu­ding its own wall­bo­xes and backend sys­tems. Elaris plans to achie­ve sales in the tri­ple-digit mil­li­on ran­ge and a pro­fit mar­gin in the ran­ge of more than twen­ty per­cent in the cur­rent fis­cal year 2023. 

Tho­mas Olek, foun­der and CEO of NEON EQUI­TY: ​“The elec­tric vehic­le mar­ket is a fast-gro­wing future mar­ket world­wi­de. With a focus on sus­tainable, green tech­no­lo­gies, Elaris thus per­fect­ly meets our invest­ment cri­te­ria. We sup­port the com­pa­ny in its finan­cing via the capi­tal mar­ket as well as in its fur­ther stra­te­gic growth. In addi­ti­on, we bring our well-deve­lo­ped net­work and our expe­ri­ence in capi­tal mar­ket tran­sac­tions to the com­pa­ny. As a share­hol­der, we want to accom­pa­ny Elaris in the long term and bene­fit from its suc­cessful deve­lo­p­ment.”