NEON EQUI­TY AG increa­ses its share­hol­ding in the inter­na­tio­nal pho­to agen­cy action press – fur­ther diver­si­fied expan­si­on of the port­fo­lio plan­ned

Frank­furt, July 17, 2023 - NEON EQUI­TY AG (NEON EQUI­TY, ISIN: DE000A3DW408) is incre­asing its 9% sta­ke in the inter­na­tio­nal pho­to agen­cy action press in line with its stra­tegy. NEON EQUI­TY also advi­ses action press on its inter­na­tio­nal growth stra­tegy and finan­cing as well as in the area of toke­niza­ti­on. NEON EQUI­TY­’s sta­ke in action press is to be fur­ther increased.

action press has a data­ba­se of 160 mil­li­on images and vide­os with jour­na­li­stic key­words and is one of the top 10 lar­gest pho­to agen­ci­es in the world. action press cus­to­mers from the DACH regi­on can also access EPA’s enti­re video pro­duc­tion, clips and raw mate­ri­al thanks to the com­pany’s coope­ra­ti­on with the Euro­pean Press Pho­to Agen­cy (EPA).

action press recent­ly star­ted a coope­ra­ti­on with the soft­ware com­pa­ny Smart­Frame Tech­no­lo­gies (SFT). Foun­ded in 2015 and head­quar­te­red in Lon­don, SFT has an inno­va­ti­ve image strea­ming plat­form that allows con­tent owners to best pro­tect and show­ca­se their assets. The coope­ra­ti­on will initi­al­ly begin in the field of sports pho­to­gra­phy and gra­du­al­ly expand into other are­as. Just as an exam­p­le, action press will take over the enti­re exclu­si­ve offi­ci­al pho­to pro­duc­tion and world­wi­de dis­tri­bu­ti­on via Smart­Frame for the ​“All Blacks”, the New Zea­land natio­nal rug­by team.

The increase in the share­hol­ding of action press is part of NEON EQUI­TY­’s growth stra­tegy. Aiming for a diver­si­fied invest­ment port­fo­lio and with a tar­get value of EUR 400 mil­li­on in the medi­um term, the NEON EQUI­TY invest­ment pro­fi­le includes inno­va­ti­ve, high-growth com­pa­nies with a focus on ESG com­pli­an­cy.

Tho­mas Olek, CEO of NEON EQUI­TY: ​“As one of the lea­ding pho­to agen­ci­es world­wi­de, action press plays an important role in socie­ty and the­r­e­fo­re suits our invest­ment stra­tegy per­fect­ly. In today’s fast-moving, digi­tal age, com­pa­nies must remain future-pro­of. We sup­port such com­pa­nies with our invest­ments on their growth path. The cur­rent coope­ra­ti­on bet­ween action press and Smart­Frame Tech­no­lo­gy is ano­ther important step in the suc­cessful busi­ness deve­lo­p­ment of action press, gene­ra­ting signi­fi­cant ear­nings poten­ti­al and syn­er­gy effects.”