NEON EQUI­TY advi­ses gree­ny+ on plan­ned IPO

• gree­ny+ pro­du­ces sus­tainable, ful­ly auto­ma­ted indoor plant towers for the home, for self-suf­fi­ci­ent pro­duc­tion of vege­ta­bles, herbs, fruits and plants.
• Sus­tainable pro­duc­tion is done via decen­tra­li­zed 3D prin­ter mega­fac­to­ries and envi­ron­men­tal­ly fri­end­ly mate­ri­als.
• Lis­ting on a Ger­man stock exch­an­ge is being pre­pared for 2024.
• NEON EQUI­TY is respon­si­ble for capi­tal mar­ket acti­vi­ties of gree­ny+.
• gree­ny+ Group has a fast gro­wing, digi­tal­ly con­nec­ted com­mu­ni­ty.
• gree­ny+ part­ner­ship with Lau­reus Sport for Good Foun­da­ti­on.

Frank­furt, June 15, 2023 - NEON EQUI­TY AG (NEON EQUI­TY ISIN: DE000A3DW408), a foun­der-led inves­tor and growth enabler, is pro­vi­ding com­pre­hen­si­ve advice to gree­ny+ Group on its plan­ned IPO in Ger­ma­ny. Tho­mas Olek, foun­der and CEO of NEON EQUI­TY AG: ​“gree­ny+ has an inno­va­ti­ve busi­ness model and a high growth poten­ti­al, so we con­sider the capi­tal mar­ket pro­s­pects to be very good. We are hap­py to sup­port the com­pa­ny in its plan­ned IPO with our exper­ti­se in capi­tal mar­ket tran­sac­tions, as it fits per­fect­ly into our approach to estab­lish ESG-com­pli­ant com­pa­nies on the capi­tal mar­ket.”

gree­ny+ is a sus­taina­bi­li­ty pio­neer in so-cal­led aero­po­nic towers. The plant towers from gree­ny+ can be ope­ra­ted within living spaces in a lar­ge­ly ful­ly auto­ma­ted man­ner. Users thus have the oppor­tu­ni­ty to grow vege­ta­bles, herbs, fruit and plants in their own homes with mini­mal space requi­re­ments, high water savings and, abo­ve all, wit­hout the use of pesti­ci­des. Thus gree­ny+ con­tri­bu­tes to eco­lo­gi­cal self-suf­fi­ci­en­cy con­cepts also in urban are­as. The plant towers are also cha­rac­te­ri­zed by the fact that they are pro­du­ced from recy­clable mate­ri­al using 3D prin­ters and can be fle­xi­bly adapt­ed to dif­fe­rent requi­re­ments. Alre­a­dy in the first months of the initi­al pha­se, thou­sands of gree­ny+ pro­ducts in the dou­ble-digit euro mil­li­on ran­ge have been sold. Ope­nings of smal­ler and lar­ger 3D prin­ting mega­fac­to­ries for gree­ny+ pro­ducts in Ger­ma­ny, Aus­tria and Switz­er­land are plan­ned for 2024. The latest mega­fac­to­ry is curr­ent­ly under con­s­truc­tion in Neu-Isen­burg, near Frank­furt, and will go into pro­duc­tion befo­re the end of sum­mer 2023.

Ope­ra­tio­nal­ly, Tho­mas Maus leads the Group as Mana­ging Direc­tor. He is also one of the anchor inves­tors in gree­ny+ and holds around 25% of all gree­ny+ com­pa­nies via the gree­ny+ parent com­pa­ny Ami­mus AG. Tho­mas Maus is part of the Maus fami­ly, the foun­ders of OBI DIY stores. His father and foun­der of OBI, Prof. Man­fred Maus, is also a major sup­port­er of gree­ny+.

Tho­mas Maus says: ​“We want to be cle­ar­ly pro­fi­ta­ble with gree­ny+ as ear­ly as 2024 and are aiming for sales in the tri­ple-digit mil­li­on euro ran­ge. In order to be the mar­ket lea­der in the field of sus­tain­ab­ly pro­du­ced aero­po­nic plant towers and other meaningful pro­ducts, we are plan­ning - depen­ding on the mar­ket envi­ron­ment - to go public as ear­ly as in the next 12 months. We are loo­king for­ward to the capi­tal mar­ket, which will be a powerful instru­ment for finan­cing the growth of gree­ny+ in the future. With NEON EQUI­TY, we have a com­pe­tent part­ner to accom­pa­ny and advi­se us in this pro­cess.”

In pre­pa­ra­ti­on for the IPO, gree­ny+ has taken important steps in recent months, inclu­ding opti­mi­zing and rea­lig­ning busi­ness units, streng­thening the team ope­ra­tio­nal­ly, expan­ding sales, and inves­t­ing in pro­duct enhance­ment and tech­no­lo­gy. The pro­ceeds from the IPO will be used for fur­ther inter­na­tio­nal expan­si­on.

In the coming quar­ters, a who­le ran­ge of addi­tio­nal gree­ny+ pro­ducts are plan­ned and fur­ther mar­kets are to be deve­lo­ped. In addi­ti­on to the core mar­kets of Ger­ma­ny, Switz­er­land and Aus­tria, fur­ther Euro­pean mar­kets in Eas­tern and Sou­thern Euro­pe and, in the medi­um term, mar­kets in Asia and Ame­ri­ca are being work­ed on for the launch of gree­ny+ pro­ducts.

gree­ny+ is cha­rac­te­ri­zed by an exten­si­ve ​“greeny+Community” of thou­sands of ​“gree­ny+ FRI­ENDS” who are fasci­na­ted by this green idea and are accom­pa­nied by pro­mi­nent sup­port­ers from busi­ness and sports. The­se include num­e­rous acti­ve and for­mer top Ger­man ath­le­tes as brand ambassa­dors.

gree­ny+ is a part­ner of Lau­reus Sport for Good Ger­ma­ny, Aus­tria and sup­ports the acti­vi­ties of the non-pro­fit foun­da­ti­on with an annu­al sales-rela­ted amount. Lau­reus Sport for Good pro­mo­tes dis­ad­van­ta­ged child­ren by means of sports social pro­grams in their per­so­na­li­ty deve­lo­p­ment for a more acti­ve and healt­hi­er socie­ty.

Fur­ther infor­ma­ti­on on gree­ny+ can be found on the fol­lo­wing web­site: www​.gree​ny​plus​.com