NEON EQUI­TY AG invest­ment Easy­M­o­ti­onS­kin Tec AG grows into new dimen­si­on

• Acqui­si­ti­on of milon­group paves the way to beco­ming a holi­stic pro­vi­der of health solu­ti­ons 

• milon­group has a mar­ket share of around 47% in the ger­man-spea­king part of Euro­pe as a spe­cia­list for high-qua­li­ty, high­ly digi­ta­li­zed fit­ness equip­ment in the B2B sec­tor 

• Com­pre­hen­si­ve growth poten­ti­al of Easy­M­o­ti­onS­kin Tec and milon­group through cross-sel­ling, deve­lo­p­ment of new cus­to­mer groups, inter­na­tio­na­liza­ti­on and digi­ta­liza­ti­on 

• Sales mul­ti­pli­ca­ti­on of the Easy­M­o­ti­onS­kin Tec Group through the acqui­si­ti­on 

• NEON EQUI­TY sees incre­asing value of invest­ment and plans to acqui­re fur­ther shares 

Frank­furt am Main, Octo­ber 12, 2023 — NEON EQUI­TY AG (NEON EQUI­TY ISIN: DE000A3DW408), a foun­der-led inves­tor and growth enabler, sees its invest­ment decis­i­on in Easy­M­o­ti­onS­kin Tec AG con­firm­ed by the dyna­mic growth cour­se of the com­pa­ny. The Gene­ral Mee­ting of Easy­M­o­ti­onS­kin Tec recent­ly unani­mously appro­ved the neces­sa­ry capi­tal increase in kind for the acqui­si­ti­on of milon­group, thus fur­ther acce­le­ra­ting the com­pany’s expan­si­on. Easy­M­o­ti­onS­kin Tec thus grows stra­te­gi­cal­ly as well as eco­no­mic­al­ly into a new dimen­si­on and beco­mes a holi­stic health solu­ti­ons pro­vi­der. NEON EQUI­TY had only recent­ly signi­fi­cant­ly increased its sta­ke in Easy­M­o­ti­onS­kin Tec and plans to acqui­re fur­ther shares in the com­pa­ny in the coming months. 

Acqui­red by Easy­M­o­ti­onS­kin Tec on an app­rai­sed valua­ti­on basis of CHF 112 mil­li­on, milon­group is a lea­ding deve­lo­per and pro­du­cer of high-qua­li­ty, intel­li­gent pre­mi­um exer­cise equip­ment in the B2B seg­ment. In addi­ti­on to a lar­ge num­ber of owner-mana­ged fit­ness stu­di­os, its cus­to­mers include around 550 phy­sio­the­ra­py faci­li­ties and around 150 cli­nics and reha­bi­li­ta­ti­on faci­li­ties. Under the milon umbrel­la brand, the Group offers a uni­que cir­cuit trai­ning equip­ment con­cept in which the ful­ly auto­ma­ti­cal­ly con­trol­led equip­ment is digi­tal­ly net­work­ed and indi­vi­du­al­ly adapt­ed to the respec­ti­ve user. In addi­ti­on, pro­ducts for fle­xi­bi­li­ty trai­ning are offe­red under the FIVE brands. milon­group is curr­ent­ly focu­sed on 10 core mar­kets, main­ly in Euro­pe. In the ger­man-spea­king part of Euro­pe, its mar­ket share in the pre­mi­um B2B seg­ment is around 47%. Sup­port­ed by the world­wi­de incre­asing fit­ness trend, the expan­si­on into fur­ther inter­na­tio­nal mar­kets and the posi­tio­ning as a glo­bal pro­vi­der is plan­ned. Cor­re­spon­ding sales and part­ner struc­tures are alre­a­dy in place in some cases and are being expan­ded. The glo­bal mar­ket for B2B trai­ning equip­ment is curr­ent­ly esti­ma­ted by experts at around USD 3 bil­li­on. With a new pro­duct line that will be laun­ched in the coming year, milon­group is incre­asing­ly addres­sing fit­ness chains as well, thus signi­fi­cant­ly expan­ding its tar­get group. 

With the acqui­si­ti­on of milon­group, Easy­M­o­ti­onS­kin is posi­tio­ning its­elf as a holi­stic health­ca­re pro­vi­der with an inter­na­tio­nal focus in both the B2B and B2C seg­ments. The milon­group’s strong pre­sence in fit­ness stu­di­os and phy­sio­the­ra­py faci­li­ties opens up con­sidera­ble cross-sel­ling poten­ti­al to the exis­ting Easy­M­o­ti­onS­kin pro­duct ran­ge, espe­ci­al­ly when addres­sing end cus­to­mers. An important dri­ver of fur­ther growth will be the bund­ling of the digi­tal exper­ti­se of Easy­M­o­ti­onS­kin and milon­group. The high level of digi­tiza­ti­on of the devices pro­vi­des an excel­lent basis for com­mu­ni­ca­ti­on with the user and thus for fur­ther pro­duct offe­rings. 

Eco­no­mic­al­ly, the acqui­si­ti­on of milon­group will be accom­pa­nied by a mul­ti­pli­ca­ti­on of sales of the Easy­M­o­ti­onS­kin Tec Group. While the Easy­M­o­ti­onS­kin Group repor­ted pro­fi­ta­ble pro for­ma sales of CHF 9.8 mil­li­on in 2022, the sub­si­dia­ries of milon Hol­ding gene­ra­ted con­so­li­da­ted pro­fi­ta­ble sales of CHF 29.4 mil­li­on in the same peri­od. 

Tho­mas Olek, CEO and foun­der of NEON EQUI­TY: ​“We are plea­sed about the rapid expan­si­on and the extre­me­ly good pro­s­pects that are ope­ning up for Easy­M­o­ti­onS­kin with the acqui­si­ti­on of milon­group. It shows that we have inves­ted in the com­pa­ny at a favorable time and accor­din­gly now par­ti­ci­pa­te in the very posi­ti­ve deve­lo­p­ment. I am con­vin­ced that the com­pa­ny is only at the begin­ning of its suc­cess sto­ry and we want to con­ti­nue to actively accom­pa­ny the com­pa­ny on its way. As a holi­stic pro­vi­der of health and fit­ness solu­ti­ons, Easy­M­o­ti­onS­kin per­fect­ly meets our cri­te­ria as an impact inves­tor.”